5 new ad scripts, a webinar optin rewrite, and a 7-email post-purchase sequence. All built from research into your funnels, your tracking, and your student results.
BNB Investor Academy is not just another STR coaching program. You built an ecosystem: coaching, interior design (Somerled), property management (Home Team), tools (STRhub), and turnkey operations. Nobody else in the space has that.
But your ad creative and funnel copy do not tell that story. The hooks we found on your funnel pages sound like every other STR educator. "Escape the cubicle." "7-figure strategy." That framing undersells what you actually offer.
We think fresh creative and tighter funnel copy could move the needle for you. So we built it.
15 minutes. We will show you how each deliverable works and how to implement it.
Book a 15-Minute CallThree specific issues we found in your ad creative, funnel copy, and post-purchase flow.
Your Facebook pixel (969520964070724), Google Ads tag (AW-797466787), and TikTok pixel (CNLK1S3C77UDOE8IQ8HG) are all firing on your main site, webinar optin, and $1 bundle page. Three platforms. Real spend.
But every funnel page uses the same two hooks: "From Being Stuck In A Gray Cubicle For 12 Hours Per Day" and "7-Figure Investment Strategy." Those are solid hooks. They got you here. But every STR coaching program uses some version of "escape the 9-to-5" and "build a 7-figure portfolio."
When the same angles run across three platforms for months, your cost per lead creeps up. The audience gets used to the message. New eyeballs see your ad and it looks like every other STR educator in their feed.
You have proof points your competitors do not have. 3,000+ clients. $1 billion in collective real estate. A vertically integrated company that designs properties, manages them, AND coaches people. None of that is in the hooks we found.
Five new ad scripts and three new campaign angles below. Each one pulls from a different part of your story and business model. None of them use the "escape the cubicle" framing.
Your webinar registration page collects nine fields: first name, last name, email, phone, street address, city, state, zip code, and country. Nine fields for a free webinar.
The headline reads "From Being Stuck In A Gray Cubicle For 12 Hours Per Day To Acquiring 7 Airbnb Properties." The six bullet points are benefit-focused but generic: "fast-track financial freedom," "100% legal STR Tax Loophole," "scale without personal capital."
Every field you add to a form drops your conversion rate. Going from 3 fields to 9 can cut registrations by 40-60%. You are paying for traffic across three platforms and losing a chunk of those clicks at the optin because of form friction.
The bullets do not differentiate you. "Financial freedom through short-term rentals" is what every competitor says. Your actual differentiator is the vertically integrated model. That story is nowhere on the optin page.
Complete optin page rewrite below. New headline, new subhead, new bullets, and a field reduction recommendation. Ready to drop into ClickFunnels.
Your $1 "7-Figure Short Term Rental Bundle" is a smart tripwire. Low friction. High intent signal. Then at some point they see the $10,000-$12,000 coaching application. That is a 10,000x price jump.
From the outside, we cannot see what email sequence runs after the $1 purchase. But if the post-purchase sequence is basic (receipt email, maybe one follow-up), you are leaving significant revenue on the table.
A weak post-purchase sequence means your coaching application page does all the heavy lifting. People see the $12K price tag cold. No context on why your program is different. No proof that students succeed. No emotional journey from "I bought a $1 guide" to "I need this coaching."
7-email post-purchase sequence below. Takes $1 buyers from "curious about STRs" to "ready to apply for coaching" over 14 days. Each email connects to a specific proof point from your student results.
5 video ad scripts across 3 campaign angles. Ready to film.
Core message: You do not just teach people how to invest. You design the property, manage the bookings, and coach them through every step. Nobody else in the STR space has that.
Target audience: People who have looked at 2-3 STR courses but have not committed because they are worried about execution after purchase.
Emotional driver: Relief. The fear is not "can I find a good property?" The fear is "what happens after I buy it?"
Why it works: Every other STR educator says "I will teach you." Michael says "I will teach you, design your property, manage your guests, and give you the tools." That is a fundamentally different value proposition.
"Every STR course teaches you how to find a property. Nobody teaches you what happens after you buy it."
"I made every mistake. Bad design choices that killed my daily rate. Property management nightmares that ate my profit. Booking gaps that made my mortgage feel like a trap.
So I built the solution. Not just a course. A full company. We coach you on finding the deal. We design the interior to maximize your daily rate. We manage the bookings so you are not answering guest messages at 2 AM.
3,000 people have used this system. They have acquired over $1 billion in real estate collectively."
"I am hosting a free training where I walk through the entire system. The link is below. Watch it tonight."
"I was financially free at 27. One year after my first Airbnb investment."
"My wife Jill and I bought one property in Nashville in 2019. Within three years we were making over a million dollars a year in rental income from seven properties.
But the part that changed everything was building the team around it. A design company that makes your property stand out. A management company that handles every guest. A coaching program that walks you through it step by step.
That is what BNB Investor Academy is. Not just education. A full system."
"I put together a free training that breaks down exactly how this works. Link in my bio."
"For one dollar, you can find out if short-term rentals would actually work for you."
"I built a deal analysis toolkit that does the math on any property in any market. Plug in the numbers. See the cash flow. See the return.
3,000 people have used it. Some realized STRs were not for them. Most realized they had been looking at the wrong markets.
Either way, you know for a dollar."
"Grab the bundle. Link below."
"The difference between $200 a night and $500 a night is not location. It is design."
"We have designed over 1,500 short-term rental properties across all 50 states through our company Somerled Designs. Our clients see a 30 to 50 percent increase in revenue after we redesign their space.
One property in Palm Springs went from average to $346,000 a year. Another in Myrtle Beach hits $1,500 a night.
Most STR investors focus on the deal. The property analysis. The financing. And then they furnish the place from a West Elm catalog and wonder why their daily rate is low.
Design is not decoration. Design is revenue."
"I teach this inside BNB Investor Academy. Link below for a free training on the full system."
"693,000 people follow me for STR advice. Here is what most of them get wrong."
"They think the hardest part is finding the right property. It is not. The hardest part is operations.
Who answers the guest messages. Who fixes the AC at midnight. Who optimizes your pricing when demand shifts. Who photographs the property so it actually stands out.
If you are doing all of that yourself, you do not own a business. You own a job.
That is why we built Home Team alongside the coaching. So you learn the business AND have a team to run it."
"Free training in my bio. Watch it."
Core message: 3,000+ clients. $1 billion in collective real estate. 4.9 stars on Trustpilot with 242 reviews. This is not theory.
Target audience: Skeptics who have seen STR courses before and assume they are all the same.
Emotional driver: Trust. Overcome the "is this legit?" objection before it forms.
How to use: Lead every piece of creative with a specific student result number. Not "our students get results." Instead: "Logan went from zero to $70K/month profit in 24 months." The specificity is what builds trust.
Core message: STRs are not just cash flow. They are the best tax vehicle most people will ever touch.
Target audience: High-income W-2 earners ($150K+) looking for tax optimization, not just "passive income."
Emotional driver: Frustration with taxes. The feeling of watching a third of your paycheck disappear.
Why it works: This reframes the conversation. Instead of "make money with Airbnb," it becomes "legally reduce your tax burden by six figures." Different buyer. Higher income. More urgent pain point. Randy and Michelle saving $100K in year one is the proof point that anchors this angle.
Where to run it: LinkedIn ads targeting high-income professionals. Facebook lookalike audiences based on your existing students in the $150K+ income bracket. YouTube pre-roll targeting finance and tax content.
New headline, subhead, bullets, and form field recommendation. Drop into ClickFunnels.
| Current | Proposed |
|---|---|
| "From Being Stuck In A Gray Cubicle For 12 Hours Per Day To Acquiring 7 Airbnb Properties" | "How 3,000+ Investors Built Profitable Short-Term Rental Portfolios (Starting With One Property)" |
The current headline is about your personal story. The proposed headline is about the prospect's outcome backed by proof of scale. "3,000+ investors" does more selling than "my cubicle story."
Proposed: "Free training from the team behind BNB Investor Academy, Somerled Designs, and Home Team Vacation Rentals. The only program that coaches you, designs your property, and manages your bookings."
This is the first place on your funnel where the vertically integrated model shows up. Competitors cannot match this line.
| Current | Proposed |
|---|---|
| "Fast-track financial freedom through short-term rentals" | "The 5-phase process our 3,000+ students use to find profitable STR markets (before spending a dollar on a property)" |
| Generic benefit about market identification | "How one couple hit $150,000/month in revenue from 11 properties using the BNB Academy system" |
| Generic "Golden Experience Framework" | "Why your property's interior design is worth more than your location (and how Somerled Designs gets clients a 30-50% revenue increase)" |
| "Scale without personal capital" | "The STR tax strategy that saved one student $100,000 in their first year (100% legal, works in any state)" |
| "Remote operations, 2-4 hours weekly" | "How to manage your entire portfolio remotely in 2-4 hours per week using the systems we built" |
| "100% legal STR Tax Loophole" | "What most STR courses leave out: the operations, the design, and the management that actually make the math work" |
Cut: Street address, city, state, zip code, country (5 fields removed).
Keep: First name, email, phone number (3 fields).
Phone is justified for your high-ticket application model. The mailing address has no purpose at webinar stage. Collect it later when they apply for coaching. Going from 9 to 3 fields should increase registrations significantly.
7 emails over 14 days. Takes $1 bundle buyers to coaching applicants.
Hey {first_name},
Your 7-Figure Short Term Rental Bundle is ready. Here is what is in it:
1. The 7-Phase Beginner Blueprint. This walks you through strategy selection, market analysis, property evaluation, guest experience, permits, photography, and listing automation. Step by step.
2. The Deal Analysis Toolkit. This is the spreadsheet my team uses on every single deal we evaluate. Plug in the numbers. See your upfront investment, monthly costs, forecasted revenue, and cash-on-cash return.
3. The Deal Analysis Training. A 15-minute video where I walk through a real deal using the toolkit so you can see exactly how it works.
Start with the blueprint. Read it tonight if you can. It is the foundation for everything else.
I will check in tomorrow with something that is not in the bundle.
- Michael
{first_name},
My first property was in Nashville. November 2019.
I did the market research. I ran the numbers. I bought the property. And then I furnished it myself.
That was the most expensive mistake I made.
I picked furniture that looked fine on Instagram but fell apart after 20 guest turnovers. I chose a layout that wasted 200 square feet of usable space. My listing photos were taken on an iPhone and it showed.
My daily rate was $180. Similar properties with professional design were pulling $300+.
That experience is why I co-founded Somerled Designs. We have now designed over 1,500 properties across all 50 states. Our clients see a 30-50% revenue increase after a redesign.
The deal analysis toolkit in your bundle will help you find the right property. But design is what turns a good property into a profitable one.
I will send you a real student example tomorrow.
- Michael
{first_name},
Logan joined BNB Investor Academy with no properties and no real estate experience.
24 months later he was making $70,000 a month in profit. Not revenue. Profit.
Here is what his path actually looked like:
Month 1-3: Went through the academy training. Used the deal analysis toolkit (the same one you have) to evaluate 40+ properties.
Month 4: Closed on his first property. Used our design team at Somerled to set it up.
Month 6: Property was cash flowing $3,000/month. Started looking at his second.
Month 12: Three properties running. Started using Home Team Vacation Rentals for management so he could focus on acquisition.
Month 24: Portfolio producing $70K/month in profit with a team handling operations.
The blueprint you bought covers months 1-3. The academy covers the full path from first property to portfolio.
If you want to see how the full program works, I am hosting a free training. I will send the link tomorrow.
- Michael
{first_name},
There are a lot of STR courses out there. Most of them teach you how to find a property and run numbers.
That is where they stop.
Here is why BNB Investor Academy works differently:
We do not just teach. We built companies around every part of the process that trips people up.
You need market research? Our academy has a 5-phase migration attraction process and 15+ hours of training on finding markets.
You found a property but do not know how to design it? Somerled Designs handles it. 1,500+ projects. All 50 states. 30-50% revenue increase.
You do not want to manage guests at 2 AM? Home Team Vacation Rentals runs your bookings, messaging, cleaning, and maintenance.
You want tools to analyze deals and compare markets? STRhub has the calculators and data.
3,000+ students have used this system. Collectively they have acquired over $1 billion in real estate.
That is not a course. That is an ecosystem.
Here is the free training if you want the full breakdown:
[WEBINAR LINK]
- Michael
{first_name},
Randy and Michelle joined the academy last year. They saved over $100,000 in taxes in their first year of STR investing.
That is not a typo.
Short-term rental properties qualify for specific tax deductions that long-term rentals do not. Cost segregation studies. Bonus depreciation. Material participation rules. When you structure it correctly, the tax savings alone can cover a significant chunk of your property's annual costs.
This is one of the biggest reasons high-income earners get into STRs. The cash flow is real. But the tax benefits can be even bigger.
I cover this in detail inside the free training. It is the section most people say changed how they think about real estate investing.
Watch it here:
[WEBINAR LINK]
- Michael
{first_name},
The deal analysis toolkit you bought works on current market data. Occupancy rates, average daily rates, seasonal demand. All of those numbers shift quarter by quarter.
The best time to use it is now. Not in three months when you "feel ready."
Here is what I would do this week:
1. Open the toolkit
2. Pick 3 markets from the blueprint's migration attraction framework
3. Run the numbers on 5 properties in each market
4. See which ones actually cash flow
That takes about 2 hours. And it will tell you more about your STR potential than any webinar, podcast, or Instagram reel.
If you want guidance on which markets to start with, that is exactly what our coaching calls cover. 20-30 live Zoom calls every month. Plus a 1:1 success coach assigned to you.
Here is the training that walks through the full academy program:
[WEBINAR LINK]
- Michael
{first_name},
You bought the bundle two weeks ago. I have sent you student results, the tax strategy, and the design angle.
One question: are you closer to making a move, or are you still on the fence?
If you are closer, here is the next step:
[WEBINAR LINK]
Watch the training. If the system makes sense for where you are, apply. Every student gets a 1:1 success coach. 20-30 live coaching calls every month. And access to our design and management companies when you are ready.
If you are on the fence, I get it. This is a big decision. The bundle is yours to keep and use regardless.
But the people who move fast in this market are the ones who win. Markets shift. Rates change. The deal you find today might not exist in 60 days.
Either way, I am here if you have questions. Just reply.
- Michael
BNB Investor Academy
You are running ads on Meta, Google, and TikTok. We found no Hyros, TripleWhale, CAPI, or Wicked Reports on any of your pages. No GA4 either, despite running Google Ads.
That means you probably cannot tell which platform, campaign, or creative is driving your coaching applications. At your scale, that blind spot likely costs more than the fix.
This is not something we would build as a deliverable (it takes 30 minutes to set up), but worth flagging: the new ad scripts above will perform better if you can actually measure which ones convert. Consider adding a cross-platform attribution tool before testing them.
Use it however you want. Hand the scripts to your team. Drop the optin copy into ClickFunnels. Load the emails into your ESP. If you want us to build and run the whole system, let's talk.
Book a 15-Minute Call